Buy this shirt: New York Yankees 2023 MLB Spring Training Diamond Shirt
When your brand becomes so popular that it’s actually symbolising the whole category — like Kleenex, Xerox or Pampers — the same thing happens. The name becomes generic. It does not refers to specific product any more — it now refers to the whole category. When people go to buy Pampers they actually buy Popupoun, Carera, MamyPoko or whatever diapers there are. And they say that they’ve bought Pampers. The only problem is that they did not actually buy Pampers. So in a sense the name is on the top of the mind but it has expanded to mean the whole category — it has became synonymous with any brand in that category. And as a result you kind of do not own the brand any more. And you do not make money from sales. A can of corn is a can of corn, right? There are huge packing and canning operations out in California that package and ship vegetables about eight months out of the year.
When your brand becomes so popular that it’s actually symbolising the whole category — like Kleenex, Xerox or Pampers — the same thing happens. The name becomes generic. It does not refers to specific product any more — it now refers to the whole category. When people go to buy Pampers they actually buy Popupoun, Carera, MamyPoko or whatever diapers there are. And they say that they’ve bought Pampers. The only problem is that they did not actually buy Pampers. So in a sense the name is on the top of the mind but it has expanded to mean the whole category — it has became synonymous with any brand in that category. And as a result you kind of do not own the brand any more. And you do not make money from sales. A can of corn is a can of corn, right? There are huge packing and canning operations out in California that package and ship vegetables about eight months out of the year.
After the patent expires, the drug can be eligible for being “generic”.. But, it should have same API, same dose, same route of administration, similar effect. Overall, whole of the pharmacology of the drug should be similar. However, the generic drug manufacturer may manufacture the drug with same Inactive ingredients, shape, taste, color, preservatives. But overall pharmacokinetics of the drug should not vary and should be bio-equivalent, that is both the drugs should be biologically equivalent or they should produce same effects in the same individual..
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